01 · The front of your business
Digital Presence
Gets you found, trusted and contacted.
4 capabilities · 1 Live today · 3 Built in your project
AWARE DIGITAL DEVELOPMENT STUDIO · CALGARY, ALBERTA
We engineer the digital infrastructureCanadian service companies run on.
Website, automation and attribution, designed as one system. Built in eight weeks. Operated by us after launch.
Calgary, Alberta · For service companies across Canada
Illustrative example: a lead moves through Presence, Automation and Tracking and becomes a booked, attributed job.
01 — The system
Three layers. One infrastructure.
Presence generates the opportunity. Automation acts on it. Tracking understands it and teaches the system what to do better next time.
02 · The operating layer
Digital Automation
Responds, follows up and books without anyone chasing.
7 capabilities · 5 Live today · 2 Built in your project
03 · The intelligence layer
Digital Tracking
Knows where every job came from, what worked, and what to do next.
6 capabilities · 2 Live today · 4 Built in your project
02 — What it solves
Most service companies don't have a marketing problem. They have an infrastructure problem.
The usual setup is a website, a phone, an inbox, a CRM nobody updates and a few people's memory. None of it is connected, so work leaks out every day.
Illustrative example · fictional details
A lead calls.
Whoever answers doesn't know who they are, what they looked at or what they were quoted last time.
A form comes in at 9pm.
It sits in an inbox until someone remembers to check it. By then they've called the next company.
A follow-up gets forgotten.
The quote went out. Nobody called back. The job went to whoever did.
A customer falls through the cracks.
Their history lives in one person's phone, half a spreadsheet and a sticky note.
The ads run. The phone rings.
Nobody can say which calls came from which ad dollars, or which ones turned into work.
Every Monday, someone reconstructs last week.
Someone spends hours pulling numbers from five systems that don't talk to each other.
What it creates
Aware connects the pieces. Every interaction becomes data. Every piece of data becomes context. Every piece of context becomes a chance to act.
Dave K.Living profile · updated with every touch
6 sources → 1 profileIllustrative example
- Profile
- Homeowner · (403) 555-0142
- Source + time
- Website quote form · 9:04 PM
- Next action
- Follow up on Quote #1042 today
- History
- Furnace · asked for a call back
- Attributed to source
- September ads → this call
- This week · written automatically
- Monday summary, ready at 7:00 AM
03 — Living customer profiles
Every lead arrives with context. Aware fills in the picture and keeps it current.
A form, call, text, email or booking becomes more than a name and a phone number. It becomes a living profile of the relationship. Whoever picks up knows who they're talking to, and the customer never has to repeat themselves.
One lead, one profile
Live todayBuilt in your projectIllustrative example
A typical system
- John Smith
- 123 Main Street
- john@email.com
- “Interested in exterior lighting.”
- Value: $0
- Status: New Lead
A typical systemJohn Smith · 123 Main Street · john@email.com · “Interested in exterior lighting.” · Value: $0 · Status: New Lead
Your ad platform says “47 leads.” Nobody knows which ones matter.
John SmithLiving profile · updated with every touch
Quote booked6 sources · updated just now
Who
- Profile
- Homeowner · Calgary, NW
- Property
- Detached home, established neighbourhood (built in your project)
Where they came from
- Source
- Facebook ad · 'Holiday lighting' campaign (built in your project)
- Landing page
- /permanent-lighting · first visit 8:42pm (built in your project)
- Looked at
- Pricing, gallery (3 min), financing (built in your project)
What happened
- Conversations
- Form → callback (4 min) · call recorded & summarized
- Said they want
- Permanent lights before December, roofline only
- Objection
- Worried about drilling into new soffits
What to do next
- Est. value
- $4,800 – $6,200
- Approach
- Lead with the no-drill clip system; send roofline photos
- Next action
- Confirm Thursday; bring clip samples
Activity
- 9:33 PMOn-site quote booked · Thu 6:30 PM
- 9:31 PMReply: “Evenings work best.”
- 9:09 PMConcern noted · approach updated
Profiles are built today from forms, calls (recorded, transcribed and summarized), texts, emails, bookings and notes, with a recommended next action. Outlined fields (ad, landing-page, browsing and property context) are built in your project.
Sales goes in prepared
Who they are, what brought them in, what they care about, what was said before and what to say next, all before the first call.
Follow-up gets smarter
Context decides the channel, the timing and the message, instead of one generic sequence for everyone.
Management sees it all
Every lead in one view, without digging through five systems or asking around.
04 — A system that learns
It gets sharper every month.
Today, Aware traces every script, channel and campaign to the jobs and revenue it produced. In your build, we add split tests on scripts, offers and follow-up timing, measure them against booked jobs and apply what wins to the next lead like it.
Every booked job and every lost one adds evidence. Better profiles make better sales. Better sales data makes better tests. Better tests make better campaigns, and better campaigns bring in better leads.
Month by monthBuilt in your projectIllustrative example
- Month 1TestEvening call vs next-day quoteFinancing-page homeownersBooked jobsEvening call9 of 14 booked · 64%Next-day quote4 of 13 booked · 31%Rule it createdFinancing-page homeowners → evening call
- Month 2TestSame-week quote vs quote by emailFinancing-page homeownersBooked jobsSame-week quote11 of 17 bookedQuote by email5 of 16 bookedRule it createdFinancing-page homeowners → same-week quote
- Month 3TestText first vs call firstGoogle-search leadsBooked jobsText first12 of 19 bookedCall first7 of 18 bookedRule it createdGoogle-search leads → text first, then call
PlaybookWritten per customer type
- Homeowners from the financing page → evening call + same-week quoteMonths 1–2
- Google-search leads → text first, then callMonth 3
Worked example · one lead around the loop
Illustrative example
Live today01 Enrich · 03 Measure
Every call script, channel and campaign is traced to booked jobs and revenue.
Every lead gets a score, a place in the priority feed and a recommended next action.
Built in your project02 Test · 04 Learn · 05 Adapt
Split tests on scripts, offers and follow-up timing, measured against booked jobs and applied to the next lead.
05 — The outcome
The goal isn't more software. It's a better-performing company.
Presence · Attract
More opportunities
A presence that gets you found and trusted by the customers worth having.
Where they came fromFacebook ad → /permanent-lighting, 8:42pm
Automation · Capture
More of them captured
Every call, form and message answered, recorded and turned into a profile. None left sitting.
What happenedForm → callback in 4 min, call summarized
Automation · Convert
More of them converted
Fast, consistent follow-up with the context to say the right thing, so more inquiries become booked jobs.
Next actionOn-site quote booked for an evening
Tracking · Learn
A company that learns
Clear sight of what's working and where work is lost, and a system that keeps getting better at all three.
What the system learnsHoliday-lighting ads → evening quotes book
Illustrative example · the same lead as 03
06 — How we work
We build it, connect it, run it, measure it, and keep improving it.
One partner from the first audit to long-term operation. We take a small number of clients at a time, each with a fixed-scope build and an ongoing retainer.
Typical build. Your proposal sets the exact dates.
Step 01 / 0530 min · Free
Audit
You get
A written report with your score across all three layers and your monthly leak.
We do
We map how your business runs digitally today (every place customers find you, contact you and slip away), then price a fixed-scope plan.
Your partAnswer honestly.
Step 02 / 05Weeks 1–6
Build
You get
A working preview, not mockups.
We do
We build the three layers: the front, the operating layer and the intelligence layer, to production standard.
Your partApprove each phase within 3 business days.
Step 03 / 05Weeks 6–7
Connect
You get
One system: every call, text, email and booking lands on the same customer profile.
We do
We wire your phones, texts, email, calendar and CRM together, then test it with real inquiries before go-live.
Your partGive us access to your accounts and forward a week of real inquiries.
Step 04 / 05From go-live · week 8
Run
You get
A system that keeps working, and a client portal to see it.
We do
Hosting, security, updates, automations and the people-side handoffs. You don't babysit software.
Your partTell us when something in the business changes.
Step 05 / 05Monthly
Measure & improve
You get
A monthly performance review and shipped improvements.
We do
Each month we review what the system produced and ship improvements where work is still being lost.
Your part30 minutes a month for the review.
Pricing
Priced after the audit. Fixed scope, no surprises.
Infrastructure build
Scoped from the audit, priced up front. All three layers, built and connected.
Managed retainer
We run, measure and improve the system. Includes monthly build time, your client portal and a monthly performance review.
Every build starts with the audit · Free · 30 minutes · No obligation
07 — Digital Presence · work
The front of the system, live.
The presence layer is the part you can click today. Delicious Food Corner is our flagship engagement, currently in build: the front end of the infrastructure, not a brochure.The presence layer is the part you can click today. Delicious Food Corner is our flagship engagement, currently in build.
01Flagship · in build
Delicious Food Corner
Direct online ordering that keeps the whole ticket off the delivery apps.
- Layer
- Digital Presence
- Scope
- Website and direct online ordering
- Status
- In build
More presence builds
Built for established service companies
- Trades & field service
- Oilfield services
- Hospitality
- Restaurants
- Local retail
- Professional services
We build for companies that already make money but still run on phone tag, paper and a dated website.
The next step
Find out what your current setup is costing you.
The audit maps how customers find you, contact you and slip away today. You get a written report: your scores, where work leaks, what it costs and a fixed-scope plan to fix it.
Free · 30 minutes · No obligation · Priced after the auditCalgary, Alberta · For service companies across Canada
What happens next
- Book2-minute form. We call you the same business day to book a time.
- 30-minute audit callWe review your site, calls, follow-up and tracking with you.
- Your written reportWithin 3 business days: your scores, where work leaks, what it costs and a fixed-scope plan.
One system
Not one service or one product. One system that connects everything.